Digital Signage Technology is the fastest growing medium of marketing being recognized and utilized worldwide. Also called an out of home medium of advertising, it is connected with a high return on investment and is dynamic in nature as modifications to this data being relayed can be produced in real time and with no extra investment. Unlike static way of advertising like print media etc. Where the modifications to be made require money and time, this technology enables content to be updated manually as needed, via a scheduling system, or by connecting in with an external feed so that appropriate messages are displayed and that also in real time. The solution itself is an amalgamation of digital signage applications, hardware and content.

Compatible with all Industry standard file formats, such as Flash files, Video, HTML, QuickTime, Microsoft Office, and JPG, the majority of these solutions are built on Microsoft technology and don’t demand and proprietary hardware. Content can be in the kind of information, animations, text or video and is high resolution. These software solutions produce signage networks which produce dynamic, targeted messaging simple allowing the content to be created and scheduled so it is made accessible to target audience at the ideal time and proper location. This can then can be dispersed to the server and relayed across a network or through IP. Although some options are stand alone and can be plugged into existing television sets and played with others permit the users to create customized content that includes audio and video through a computer application.

The electronic Displays that portray the information are known as digital signage software devices. They are in the form of Video Walls, LCD or Plasma screen, Multimedia Kiosks and Projectors. The user requires a comprehensive understanding of the bandwidth and network availability in order for effective deployment of the signage network. The system that has been used for this technology should be able to operate on the system without affecting normal operations. The costs and the benefits of deploying this moderate in various sectors should be assessed before execution of this signage solution. The chosen solution should have the capability to accommodate growth no matter how varied or complex the future requirements may be. A digital signage Software solution influences customer behaviour, enhances the consumer experience, lowers production costs, provides cost efficiency, reliability, faster deployment and creates increased revenue.